PEAK HARVEST
Brand Identity
Illustration
Packaging
PEAK HARVEST (云顶之采) is a modern premium tea brand known for harvesting high-quality high mountain tea ethically sourced from Taiwan. The brand’s visual identity features minimalist typography, a refined colour palette and mountain imagery to convey purity, quality and craftsmanship.
云顶之采 translates to ‘harvest from above the clouds’ and reflects the care taken in hand-picking the tea leaves high up on the mountains of Taiwan.
PEAK HARVEST is proud to use clean, sustainable farming practices and responsible packaging.
PEAK HARVEST uses compostable tea bags and a combined tag-and-envelope system to eliminate the need for a separate tag and reduce wastage and material costs.
The outer container featuring a mountain silhouette is consistent across all the tea variants. Not only does this outer piece enhance visual appeal whilst representing the peaks of Taiwan’s tea-growing regions, but it can also act as a decorative or storage piece – extending its life cycle and reinforcing the brand’s commitment to sustainability.
PEAK HARVEST’s adaptable system, with the use of a consistent outer container, allows the brand to easily extend to other tea variants and develop a cohesive, scalable product line with a strong retail presence.
