PEAK HARVEST
PEAK HARVEST (云顶之采) is a modern premium tea brand known for harvesting high-quality high mountain tea ethically sourced from Taiwan. The brand’s visual identity features minimalist typography, a refined colour palette and mountain imagery to convey purity, quality and craftsmanship.
云顶之采 translates to ‘harvest from above the clouds’ and reflects the care taken in hand-picking the tea leaves high up on the mountains of Taiwan.
PEAK HARVEST promotes clean, sustainable farming practices and uses responsible packaging.
PEAK HARVEST uses compostable tea bags and a combined tag-and-envelope system to eliminate the need for a separate tag and reduce wastage and material costs.
The outer container featuring a mountain silhouette is consistent across all the tea variants. Not only does this outer piece enhance visual appeal whilst representing the peaks of Taiwan’s tea-growing regions, it can act as a decorative or storage piece – extending its life cycle and reinforcing the brand’s commitment to sustainability.
PEAK HARVEST’s adaptable system, with the use of a consistent outer container, allows the brand to easily extend to other tea variants and develop a cohesive, scalable product line with a strong retail presence whilst minimising the need for additional materials.
