The brief was part of my university coursework and involved designing and illustrating a label for a new bottled drink, using traditional art mediums. My design approach for this brief focused on capturing the vibrant, refreshing essence of the flavours whilst building a playful and culturally rooted visual identity.

To create a connection to the cultural origin of the fruits, I incorporated a recurring mesh motif across the different flavours to reference the protective mesh covers commonly used to package Asian fruits. This detail not only adds a subtle textural element but also strengthens the brand’s visual storytelling and authenticity.